H.E.A.R.T.
for Longview
A strategic framework guiding long-term growth,
workforce development, advocacy, redevelopment,
and quality of life across East Texas.
H.E.A.R.T Longview
The Longview Chamber analyzed Longview’s economic environment, strengths and weaknesses, and the needs of the business community, resulting in the Strategic Initiatives for leading Longview, H.E.A.R.T. That focus brought forth major initiatives in Health, Education, Advocacy, Redevelopment and Talent for the Longview trade area to support existing businesses while continuing to promote an environment that creates jobs and improves the quality of life in Longview. We continue the evolution of leading Longview, H.E.A.R.T.: the Chamber’s contribution to ensure that next wave of economic progress.
The 5 Pillars of H.E.A.R.T.
HEALTH
Through the power of the collective impact of our member businesses, HealthyVIEW aims to advocate for real, tangible solutions to create a culture of health for our community.
EDUCATION
Seek new and innovative ideas that improve access to basic and advanced educational opportunities with the cradle-to-career collective impact to help our citizens reach their potential and become skilled contributors to our highly-educated workforce.
ADVOCACY
Advocate for legislation that promotes business and industry, economic development, job creation, and community quality of life at the local, state, and federal levels of government.
REDEVELOPMENT
Work with other stakeholders in Longview and use the City’s Comprehensive Plan to aid in the transformation of underutilized areas of our community.
TALENT
Seek to play an increasing role in bringing stakeholders to the table and continue to build a network that fosters an environment where our agencies, government, and employers work in concert to build a thriving community for future generations.
How We Create Impact
InterCity Visits
Bringing leaders together to learn from top cities and apply ideas locally.
Advocacy in Action
Representing business and community interests at the local, state, and federal levels
Workforce Partnerships
Building strong education and business connections to grow our future workforce.
Leadership Longview
Developing informed, engaged leaders who drive positive change.
Education Initiatives
Improving literacy, numeracy, and career readiness across Gregg County.
H.E.A.R.T. Publications
2026-2030
Strategic Plan
Bold Leadership. Future Focused.
Our 2026-2030 Strategic Plan provides a bold roadmap for strengthening the Longview trade area through business growth, workforce development, advocacy, redevelopment, and talent attraction. Guided by the H.E.A.R.T. framework, the plan focuses on collaboration, innovation, and measurable results to support a thriving economy, a strong workforce, and an enhanced quality of life for our region.
Help Shape Longview’s Future
Together, we can build a stronger economy, develop our workforce, and enhance the quality of life for generations to come.
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