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News Release


CONTACT: Morgan Countryman, 903-534-3115


Brookshire Grocery Co. to extend daily discount for senior citizens and critical, emergency service providers to Aug. 4

TYLER, Texas, July 7, 2020 – Brookshire Grocery Co. (BGC) is extending its discount programs through Aug. 4, 2020, for senior citizens and critical and emergency service providers in all four of its banners – Brookshire’s, Super 1 Foods, Spring Market and FRESH by Brookshire’s. BGC has offered both discount programs for more than 13 weeks and has been able to save discount recipients more than $10.4 million during this difficult time.

“We are grateful to be able to continue to give back to those who are serving on the front lines as well as those who are at high risk,” said Brad Brookshire, Chairman and CEO of Brookshire Grocery Co. “As we deal with this pandemic, we believe it is important to show appreciation to those who are serving on the front lines caring for our neighbors. We will continue to give back to our customers and communities while making safety our top priority in our stores.”

Senior Citizen Discount

BGC is extending the 5 percent daily discount for senior citizens which started on March 18. The discount is available upon request to customers age 60 or older with valid ID. BGC is also still strongly encouraging that the first two hours of operations be reserved as a dedicated time for senior citizens and critical and emergency service providers. The company is asking for the community’s help in honoring this practice allowing any senior customers to move to the front of the check-out line throughout the day.

Critical and Emergency Service Providers Discount

The company is also offering a 5 percent daily discount on store-brand products for critical and emergency service providers through Aug. 4, 2020. This discount is available for all emergency first responders (EMS, fire department and law enforcement officers), hospital personnel, and active-duty military (including National Guard and Military Reserve). To receive the discount at checkout, critical and emergency service providers must present active first responders, hospital or military identification, or name badge.

The store-brand discount applies to Brookshire’s, Super 1 Foods and Spring Market branded products, along with Goldenbrook, Pure Harmony, Top Care, Simply Done, Paws, Tippy Toes, Full Circle, CharKing, Wide Awake Coffee Co., Over the Top, That’s Smart and Culinary Tours. Some exclusions apply and may not be combined with other discount offers.

In addition, BGC has waived fees for all customers on Curbside orders, where available, as another way to help those who are depending on the company for this service.

Based in Tyler, Texas, BGC is a regional family-owned grocery business that employs more than 15,000 individuals throughout Texas, Louisiana, and Arkansas. The company operates more than 180 stores under the Brookshire’s, Super 1 Foods, FRESH by Brookshire’s and Spring Market banners, along with three distribution centers and corporate offices.

BGC Mission: Brookshire Grocery Co.’s mission is to create and deliver exceptional experiences and value to our customers through the W.T. Brookshire Way.

www.brookshires.com | www.super1foods.com | www.freshbybrookshires.com | www.spring-market.com

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